When it comes to various business routes, it is a service on its own. Service marketing is somewhat similar to standard marketing but it is best explained to see how it stands out from traditional marketing practices.
There are several major differences, including: 1. The buyer purchases are intangible 2. The service may be based on the reputation of a single person 3. It`s more difficult to compare the quality of similar services 4. The buyer cannot return the service 5. Service Marketing mix adds 3 more p`s, i.e. people, physical environment, process service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 P`s," Product, Price, Place, Promotion, there are three additional "P`s" consisting of People, Physical evidence, and Process. Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.
There are several major differences, including:
1. The buyer purchases are intangible
2. The service may be based on the reputation of a single person
3. It`s more difficult to compare the quality of similar services
4. The buyer cannot return the service
5. Service Marketing mix adds 3 more p`s, i.e. people, physical environment, process service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 P`s," Product, Price, Place, Promotion, there are three additional "P`s" consisting of People, Physical evidence, and Process.
Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves.
Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.
Source: Wikipedia (http://en.wikipedia.org/wiki/Services_marketing) Today, services offered are abundant. You just have to look in your own territories and surely you can see that services are slowly taking over the marketing scene as more and more people are focusing a lot on the types of services related to health, leisure and needs of most people today. In short, people have learned to value the intangibles which have so far become satisfactory to them.
So how does one market a service? Well locations and people are the ones put in the limelight. They cannot be easily transported and if you want a service, you pay for it where they are situated. We see a lot of these services today like health spas, pet grooming services and swimming pool routes. Services also include home services where you hire specialists to do your landscaping or simply mow down your lawn. They are needs that people turn to especially if they want something done without lifting a finger.
We see a lot of these services in the market and perhaps the thing that is lacking is exposure to let people know that you exist. Sending out flyers, pamphlets or putting up streamers seem to be the logical way to market a service of this nature as they are pretty much far fetched from high end marketing which point towards to higher expenses. Word of mouth is likewise a good recourse considering being endorsed by an existing client will place you in good standing to whom you have referred to.
Even if your business is small, marketing is present. It does not need to be extravagant and for marketing services, you just have to target the right people and categorize them according to potential interests. In the route business, this is something that will surely be a need especially if you want such a practice to prosper. It’s a matter of putting your business in the right direction towards the right crowd. “Discuss these topics in the forums click here”