If there is one thing about marketing services such as windows cleaning and landscaping services today, you should know the market you are catering to. It is not a plain door-to-door service where you expect people to accommodate you each time. Before walking up to their doorstep, think ahead and ask yourself if they will need your expertise.
The problem with most companies and their assigned sales people these days is that they lack the planning that is due for any sales and marketing campaign. All they care about is meeting the quota and closing a sale to keep their profit in check. While we cannot blame people who are desperate for business, it is a bad approach towards achieving their ultimate goal. Do remember that in the world today, you have to organize, plan and execute if you are to do good business and excel in the work you are in.
This pertains a lot to salespeople. With the right research, you can hit people who would go for services such as swimming pool routes or even pet services for that matter. In this case, you should be targeting the private consumers, quiet neighborhoods who prefer peace and quiet over the busy urban life. It is in these areas where you can find good business for such services and if you are equipped with the proper script once you come face to face with them, chances are you are 50% on your way to securing a sale.
It is all about getting their attention. Forget about the commission you will make from it initially. It will all settle in later on once they sign on the service contract. For the meantime, focus on explaining your services and what things they can look forward to once they avail of them. It is all about product orientation and effectively selling your product or service to them. Establish that and you will surely get something rewarding in the end.
Once you get their trust, make sure you retain your friendly and reliable business relationship. Do not downgrade your service just because you got them to sign up with you. They can always choose to stop the service and that is something that any person would not want. “Discuss these topics in the forums click here”